Kampanjsajten säger det bäst själv:
"It's an epidemic. It can strike anyone. It begins harmlessly enough... maybe with a cell phone, an online social network profile, or an IM. But before long, the electronic screens invade every corner of your life.
There's a name for this tragic and extremely annoying condition: Screen Addiction.
But there is hope. Send an intervention to someone you care about! Help them take the first step towards recovery."unplugyourfriends.com +